Lead score calculator
Lead scoring works best when everyone can see why a lead scored what it did. Set point rules, enter a lead, and get the score with every rule that fired.
Scoring rules
| Label | Field | Check | Value | Points | Remove |
|---|
Fields: email, email_domain, company, source, jurisdiction, or any form answer such as company_size, budget, timeline.
A lead to score
Result
The score is the sum of the points of every rule that matches. Text checks ignore case. “Free email domain” uses a list of 27 common consumer email providers.
Questions and answers
What is lead scoring?
A way to rank incoming leads by adding points for signals that predict a good fit (for example company size or a confirmed budget) and subtracting points for weak signals.
How do I pick the points?
Start with a few rules you can explain, then compare scores with which leads actually bought and adjust. Avoid rules based on sensitive personal traits.
Is the lead I type stored?
No. The calculator runs in your browser and nothing is sent to our servers.